297. The Courage To Move Through Fear: Learning Audacity with Isabelle Mercier
Isabelle Mercier is the co-founder and CEO of Leap Zone Strategies and renowned branding, marketing, and customer experience speaker. Isabelle’s parents instilled in her the importance of creating win-win-win scenarios and positioning herself to make life better for others. She emphasizes the difference between knowing and owning one's strengths, and how crafting an architecture that aligns with your values is crucial for success. Isabelle also highlights the significance of having the audacity to express oneself, even if it means being unpopular.
Isabelle reflects on her 31-year relationship with Margarita, an introverted yet powerful individual who has taught her the importance of audacity. She believes that courage involves moving through fear and finding a personal way of expressing oneself in alignment with one's values. Success requires an architecture of intentional and flexible rituals that limit opportunities for failure. Isabelle believes strongly in treating oneself as one would treat their most important client.
The Biggest Helping: Today’s Most Important Takeaway
“Treat yourself like you would a really important million dollar client. Really look at all the things that you are and you do for others. And even if you took 10% of that and did that for yourself, I'm sure it would be an improvement. One of the principles as at LeapZone Strategies is be and stay your own very best client.”
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Resources:
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Website: LeapZoneStrategies.com
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Dare to Brand: https://leapzonestrategies.com/portfolio/dare-to-brand-documentary/
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Twitter: @LeapZone
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Facebook: facebook.com/LeapZone
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LinkedIn: linkedin.com/in/leapzoneleader
