In this episode of The Daily Helping, we’re joined by Brian Weisfeld, a creativity and innovation thought leader, author, and passionate advocate for youth entrepreneurship. Brian helped build billion-dollar companies including IMAX and Coupons.com, and later co-authored children’s books designed to inspire kids to start their first businesses. He is also the founder of The Startup Squad Foundation, a nonprofit teaching entrepreneurship to girls from underserved communities.
Brian shares how watching his daughter sell Girl Scout cookies sparked a deeper realization: entrepreneurship teaches confidence, resilience, creativity, and the courage to take risks. Those lessons are not just for kids. Brian believes adults and organizations can become more innovative by reconnecting with the curiosity, fearlessness, and fresh perspective we all had at age 10.
We also explore simple ways to rebuild that creative muscle, from changing your routine to adding new experiences and stepping away from a problem so your brain can make unexpected connections. Brian also offers a grounded perspective on AI, describing it as a helpful starting point for creativity, but never a replacement for human judgment and imagination.
The Biggest Helping: Today’s Most Important Takeaway
“The person listening at one point was 10 years old…that wildly creative curious fearless imagine version of you is still in there.”
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Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on Apple Podcasts, Spotify and YouTube to download more food for the brain, knowledge from the experts, and tools to win at life.
Resources:
- Brian Weisfeld’s Website
- The Startup Squad
- You’re The Boss
Produced by NOVA
There is incredible potential that lies within each and every one of us to create positive change in our lives (and the lives of others) while achieving our dreams.
This is the Power of You!
